CHAPTER 8; TRAPPED IN THE CODE
What are some of the reasons female athletes so often pose in men's magazines in the same submissive postures as female models. Do you think this increases, decreases or has no effect on viewership of their respective sports? Explain.
I find this question really interesting. I think some of the reasons why female athletes so often pose in the men's magazines in the same submissive posture is that the advertisers are sending an awareness that although these masculine female athletes may appear as bold and masculine on men's magazines. Advertisers are simply reminding the viewers that yes they are female athletes, we should always remember that they are also female and they are still attractive because they are able to portray submissive postures just like the female models.
I think female athletes so often pose in men's magazines in the same submissive postures as female models in order to achieve the balance of gender equality, to break the cycle of men being always in the spot light (in power) and also so that men do not walk tall and feel powerful.
I think this increases the viewership of their respective sports. Athletes will now view them as leaders because it is rare to find a depiction of a female athlete depicting multiple purposes in men's magazines and in the same submissive postures as female models do.

3 comments:
do you think we should always see these females always masculine?
Good. Nice caption and use of language
And before we were made aware of the codes of gender, everything seemed normal only to find that what we see in ads is not normal but is made to seem as if it is.
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